Tuesday 2 August 2011

Jade Corker Photography


Last week a friend of mine got in touch asking me to design a logo for his sister who has just recently got her own photography studio! I was excited to start designing and got Becky Doherty involved as well! It would be another job for Rodo! We used Skype to its advantage and took the time to discuss ideas before we began designing.

Rather than working together on this, we thought it would be best to create our ideas separately and then see what we came up with!

Our Plan:

We thought it was essential for the name 'Jade Corker Photography' to stand out, the design had to be clean, simple and memorable- pictures or illustrations may confuse the reader! Being Jades first studio we wanted to give her a professional look - Her previous website was very simple and I struggled to see her identity coming through. We wanted to create a logo which would be easily adapted to websites and business cards - we also wanted to reflect Jade as a person!

Previous Website Design

Below is the PDF I have sent through to Jade pitching a couple of the ideas for her new website and logo! I am yet to hear from Jade as she is busy getting the studio up to standard.




In the logo I have used three different camera lenses to add some character. Although I wanted it purely typographic to begin with, after playing around with different routs I decided that simple detail would go a long way and add some interest. I like that fact that the lenses aren't obvious- you only notice them once told.

Our colour choice came from her name - 'Jade' Green. We love the colour, it is fresh and represents her young age well, it is also neutral and easily adaptable! We are pleased with the new identitys we have given Jade and hopefully she is too! She has been a pleasure to work for and if she needs any work doing in the future we would gladly work with her again!

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