Some have said it reminds them of a child's crayon drawing or a bottom! But we think that the playful look in comparison to the corporate style is a vast improvement.
An element of the design which sets it apart from the rest is the colour changing idea. It adapts to the surrounding screen and mimics the colour of the program it is advertising. A clever idea which enables the logo to match the mood of the program without losing the branding.
Take a read of this article on the daily mail... We are hoping that people will warm to the redesign and also look forward to seeing what they do with ITV 2 ect!
What the daily mail say
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